Some of the questions we like to ask clients are:
- What’s your ultimate goal?
- Why are you doing this business?
- What makes you truly happy?
Knowing what your core beliefs in business are can help guide your growth. Rarely do I come across a business owner who is just in it for the money. Most got into it for a way of life, or a love of the game of business growth, or because they had a passion to share their gifts and talents with others.
Is that profitable? It definitely can be; but profitability takes work, analysis, focus and a willingness to keep your knees bent. One of the CEOs in Small Giants talks about the Groundhog Day syndrome; doing the same thing over and over, expecting different results. As small business owners, we have to keep our knees bent and be willing to shift, adjust and sometimes even do some stuff we don’t want to do.
The end result? Well, the goal is a happy life, a happy business and of course, profitability.